The author website
for every
novelist

Your books, your bio, your blog — one beautiful home on the internet. Not a bookstore. Your personal space as a writer.

Create your siteSee examples
5 min
to launch
$0
to start
85%
kept per sale

Your about page. Your book catalog. Your blog. No WordPress. No plugins. No developer. A home for your writing life.

Writers who found their home online

Live in 5 minutes

Better than a Linktree, simpler than WordPress

Linktree is a list of links. WordPress needs plugins and hosting. Folio gives you a real author website — bio, books, blog — with zero setup headache.

For every author
SEO built-in

Your name shows up, not Amazon's

When readers Google you, they should find your site — not a marketplace listing. Folio sites are SEO-optimized so your name, your books, your story come first.

For discoverability
Replace 3+ platforms

One place for everything

Stop updating WordPress, Goodreads, and Amazon separately. Your Folio site is the single source of truth — new releases, events, blog posts, newsletter signup, all in one.

For simplicity
Your writing hub

Update your site like writing an email

Add a new book, write a blog post, check who's visiting. Simple dashboard, no technical skills needed.

folio.app/dashboardFolioDashboardBooksPagesBlogSite EditorDomainSettingsYour author sitePage Views3,247+18%Book Sales23+5Newsletter412+32Visitors this monthYour booksGlass MeridianPublishedThe CartographerPublishedSalt & BoneDraftRecent blog postsOn Writing Across Borders847 viewsMy Publishing Journey623 views

Everything an author needs online

ImportISBN

A book catalog that writes itself

Add books by ISBN — cover, synopsis, reviews auto-filled. Beautiful layouts that look like a real publisher's catalog.

Your bookNo middlemanYOUR EARNINGS85%of every salevs 30% on AmazonFolio85%Amazon30%

Sell directly, keep 85%

Add a price to any book and sell from your own site. No Amazon cut. No middleman. Readers pay you directly.

On Writing Across BordersMar 3, 20263 min readMy Publishing JourneyFeb 18, 20263 min readFive Books That Changed MeFeb 2, 20263 min read

A blog readers actually read

Write about your process, announce releases, share thoughts. Built-in newsletter signup. Your words, your audience, your relationship.

Built for writers, not restaurants

Generic builders make you build a book catalog from scratch. We start with one.

Feature
Folio
Carrd
Squarespace
Book catalog
Built-in
No
Manual
Direct sales
Built-in
No
Via add-on
Multiple pages
Yes
1 page only
Yes
Blog
Built-in
No
Built-in
Author bio
Optimized
Generic
Generic
Price from
$3/mo
$9/yr
$16/mo

Live in three steps

1

Tell us about you

Add your bio, photo, and social links. Add your books with covers and descriptions.

2

Make it yours

Pick a theme, choose your colors, arrange your pages. Drag-and-drop, no code.

LIVE
3

Share your URL

Get yourname.folio.app free, or connect your own domain. Share it everywhere.

5 min
to launch
85%
kept per direct sale
$0
to get started
No code
needed, ever
Pricing

Start free, grow with your audience

Free
Get started
Free
  • 3 books
  • Free .folio.app URL
  • About page + bio
  • Basic theme
  • Sell books (75% yours, 25% platform)
Start for free
BEST VALUE
Pro
For independent authors
$5/mo
  • Unlimited books
  • Custom domain
  • Custom colors & fonts
  • Remove branding
  • Basic analytics
  • Sell books (85% yours, 15% platform)
Start free trial
Max
The full author platform
$10/mo
  • Everything in Pro
  • Blog
  • Newsletter / Newspaper
  • Sell books (90% yours, 10% platform)
  • Advanced analytics
  • Priority SEO
  • Multiple page layouts
Start free trial
No credit card required Cancel anytime Free plan forever 14-day trial on paid plans
FAQ

Common questions

Is it really free to start?+

Yes. The free plan gives you 3 books, a .folio.app URL, and a beautiful author site. No credit card needed. Upgrade only when you need features like custom domains or blogging.

Can I use my own domain?+

Absolutely. Both Pro ($5/mo) and Max ($10/mo) support custom domains. Point your domain and we handle the rest.

What's the difference between Pro and Max?+

Pro gives you unlimited books, custom domain, and your own branding with 85% of every sale. Max unlocks content features: blog, newsletter/newspaper, plus you keep 90% of sales with advanced analytics.

How does direct book sales work?+

Every plan lets you sell books directly from your site. You keep 75% on Free, 85% on Pro, and 90% on Max. Compare that to Amazon where they keep 30-65%. We handle payments via Stripe and Razorpay.

Can I switch plans later?+

Anytime. Start free, upgrade when ready. Downgrade anytime too. Your site stays live even on the free plan.

Do you support Indian payments?+

Yes! We offer INR pricing (Pro at ₹400/mo, Max at ₹750/mo) with Razorpay integration. UPI, cards, net banking — all supported.

What if I already have a WordPress site?+

You can import your books and set up in minutes. Many authors keep their Folio site as their primary home and redirect from WordPress. No developer needed.

Is there a trial for paid plans?+

Yes, 14-day free trial on both Pro and Max. Full access, no credit card upfront.

Every author deserves a website

Not a Linktree. Not an Amazon page. A real website with your name on it. Free to start.

Create your site